The campaign is based on the idea that recruitment processes can sometimes function like a “biased game”, where candidates are filtered out according to perceived characteristics rather than professional competencies. Through its visual concept, the initiative seeks to highlight how factors such as name, origin or appearance can still influence access to employment. According to the organisation, this reflects broader structural inequalities in the labour market, despite existing anti-discrimination frameworks.

The campaign draws on several statistical indicators and research findings. Studies cited by DUO for a JOB, including work by Baert and Lippens, indicate that candidates with a Turkish or Moroccan-sounding name are significantly less likely to be invited to job interviews compared to candidates with a Belgian-sounding name, with differences reaching up to 46%. Other figures referenced include a 19% employment gap between people born in Belgium and those born outside the EU, as well as thousands of discrimination-related reports recorded annually by equality bodies such as UNIA.

Beyond awareness-raising, the organisation also highlights its mentoring programme as part of its response to labour market inequalities. Through this scheme, young jobseekers with a migration background are paired with volunteer mentors who provide guidance on job search strategies, labour market access and confidence building. According to internal data, around seven in ten participants find employment or enter training after participating in the programme.

The campaign also features Belgian-Iranian artist Dena as ambassador, and seeks to engage employers, citizens and policymakers in reflecting on recruitment practices and structural barriers.

For further details, please visit: DUO for a JOB – Hiring discrimination campaign